AdalFi has added two senior leaders to support rapid regional growth and responsible lending. Ian Read becomes Head of Credit Excellence and Emre Unlusoy joins as Head of Sales for MEA. The appointments align with Egypt’s push to digitize financial services and broaden access to credit for consumers and SMEs.
Read has more than 30 years working with banks in 50+ countries including roles at FICO, SIMAH, Qarar and Experian. He first engaged AdalFi to validate and stress test its risk models. His assessment was clear. The platform charts a new path for digital lending in emerging markets. As Head of Credit Excellence he will govern model quality, strengthen calibration and ensure partner outcomes remain front and center.
Unlusoy brings over two decades in enterprise sales across software and financial services with experience at FICO, Provenir, SAS, Experian and VeriPark. He has supported banks across Turkey, KSA and the UAE as they adopted modern decisioning and digital lending. At AdalFi he will lead commercial growth across MEA, focusing on executive alignment, faster time to launch and measurable ROI.
For Egyptian institutions the impact is practical. Read improves underwriting precision so approvals are fair and fast. Unlusoy accelerates deployment with a go-to-market approach designed for regional operating realities. The outcome is stronger risk selection, shorter time to yes and healthier portfolios. Customers benefit from transparent products that reflect real cash flow.
AdalFi’s platform enables instant lending journeys that remove manual steps and deliver real-time decisioning. With Credit Excellence formalized and MEA sales leadership in place, AdalFi is doubling down on data-driven models, rapid integration and clear performance reporting. This supports the growing emphasis on digital onboarding, analytics and financial inclusion across Egypt.
These hires also signal international expansion. AdalFi is building partnerships across MEA and taking its technology to new markets. For banks evaluating digital lending partners the message is direct. AdalFi pairs excellence in risk with disciplined execution to deliver modern credit at scale.
