The agreement was signed by Amr Sand, Head of Retail Banking at Abu Dhabi Islamic Bank (ADIB- Egypt ), and Essam Akhonbay, Assistant General Manager of the Alfursan Loyalty Program, at the Arabian Travel Market 2025.
In this context, Mohamed Ali, CEO and Managing Director of ADIB – Egypt, stated : “We pride ourselves on being a pioneer in providing Sharia-compliant financial solutions that combine innovation with real value. This partnership between the bank, Alfursan, and VISA is an important step towards launching a unique covered card specifically designed to meet our customers’ aspirations. It reflects our ongoing commitment, as the largest Islamic bank in Egypt, to providing world-class banking experiences that align with our values, enabling our customers to benefit from rewarding travel benefits and daily rewards.”
Essam Akhunbay, Assistant General Manager of the Alfursan Loyalty Program, said: “Saudi Arabia is committed to building strategic partnerships that enhance the experiences of Alfursan members. This collaboration represents the first international co-branding for Alfursan, and we look forward to partnering with Abu Dhabi Islamic Bank – Egypt (ADIB-Egypt ) to achieve this milestone. We are focused on expanding our reach in the banking sector and other sectors to offer benefits that enhance the experience of our guests.”
Malak El Baba, Visa ‘s Vice President and General Manager for Egypt, added: “We are delighted to partner with Saudi Group and ADIB- Egypt to deliver exceptional value and benefits to our customers. This partnership is a testament to our commitment to enhancing the everyday experiences of our cardholders, making their travel aspirations more achievable. By leveraging our global reach and expertise in digital payments, we aim to provide Alfursan members with unparalleled access to rewards and services that meet their needs.”
Alfursan members benefit from a range of offers and rewards and access to more select services through the program’s global partnerships, including numerous banks, hotels, car sales and rentals, telecommunications, retail sales, services, insurance, and more. This gives members greater opportunities to earn more reward miles and enjoy additional benefits.
About Abu Dhabi Islamic Bank – Egypt
Abu Dhabi Islamic Bank – Egypt, the award-winning bank, entered the Egyptian market through the acquisition of the National Development Bank Egypt by the Emirati consortium of Abu Dhabi Islamic Bank and Emirates International Investment Company in 2007.
As part of its strategy as a comprehensive bank focused on providing a wide range of innovative, modern financial solutions that comply with Islamic Sharia principles to its corporate and individual clients, an advanced infrastructure has been developed and the network of 73 branches spread across the country’s governorates has been renovated by a highly qualified team. The bank is also committed to providing innovative technology, including all digital products, and introducing the latest smart banking methods to facilitate customer experience. It is constantly working to provide the latest electronic payment technologies and keep pace with the latest smart technologies, striving for sustainable growth linked to the level of service, employee efficiency, and market share growth.
To achieve integration in banking services and offer a full range of products and services, Abu Dhabi Islamic Bank – Egypt established Abu Dhabi Islamic Capital Egypt (ADICapital ), the investment banking arm, ADIFinance for leasing, ADI Consumer Finance , and ADI Microfinance . These companies aim to provide non-banking financial services in response to the growing needs of customers and to provide convenient and immediate services using digital financial technology.
