Cairo-based e-commerce platform Breadfast has secured $50 million in a pre-Series C funding round backed by Mubadala Investment Company, a Saudi billionaire family, SBI Investment Co., and Olayan Financing Company, alongside other venture capital and institutional investors.
Founded in 2017 in Cairo by Mostafa Amin, Muhammad Habib, and Abdallah Nofal, Breadfast has evolved from a fresh bread delivery startup into a vertically integrated commerce platform. The company now offers groceries, pharmaceuticals, digital payment services, private-label products, and branded coffee shops, while maintaining significant control over its supply chain to enhance margins and operational efficiency.
The latest funding comes ahead of a larger Series C round expected in the first half of 2026. Proceeds from the pre-Series C round will be directed toward expanding infrastructure, strengthening logistics capabilities, and exploring entry into new African markets as the company advances its regional growth strategy.
Breadfast’s vertically integrated model has enabled it to scale private-label offerings, which currently account for approximately 40% of its grocery sales. This approach supports pricing control, improved profitability, and stronger customer retention within Egypt’s highly competitive grocery market, estimated at around $100 billion.
The company is targeting up to 3% market share in Egypt’s grocery sector within the next three years. As of August 2025, Breadfast was reportedly valued at nearly $400 million, with expectations that the latest round will further boost its valuation as it moves closer to a potential global IPO.
Positioning itself as a leading African commerce platform, Breadfast is drawing comparisons to regional champions such as Mercado Libre in Latin America and Kaspi in Central Asia, signaling its ambition to build a category-defining digital commerce ecosystem across emerging markets.
