Cairo, Egypt – The International Finance Corporation (IFC) is considering an equity investment of up to $13 million in Breadfast, Egypt’s fast-growing quick commerce and online grocery platform, as the company looks to accelerate domestic expansion and strengthen its technology-driven operations.
According to an IFC disclosure, the proposed investment aims to support Breadfast’s growth across Egypt, with a particular focus on expanding into secondary cities and further enhancing its proprietary technology stack. The transaction remains subject to IFC’s internal approvals, as well as the completion of environmental and social due diligence.
Founded in 2017 by Mostafa Amin, Muhammad Habib, and Abdallah Nofal, Breadfast operates an AI-powered grocery and quick commerce platform offering delivery within 60 minutes. The company provides a wide range of products, including fresh produce, bread and pastries, groceries, private-label goods, personal care items, coffee, and ready-to-eat meals.
Breadfast differentiates itself through a vertically integrated business model, controlling a significant portion of its supply chain via in-house bakeries, production facilities, fulfilment centres, and owned brands. This approach allows the company to manage quality, pricing, and delivery speed while scaling efficiently.
The potential IFC investment follows a $10 million funding round led by the European Bank for Reconstruction and Development (EBRD), which supported the expansion of Breadfast’s fulfilment and operational infrastructure across Egypt.
If completed, the IFC investment would further strengthen Breadfast’s position in Egypt’s rapidly evolving quick commerce sector, as demand for fast, reliable, and digitally enabled grocery services continues to grow.
