Vezeeta Launches “Vezeeta Lab” to Propel Digital Health and Fintech Innovation Across the Middle East and Africa – Fintech News Egypt

October 29, 2024Vezeeta, the Middle East and Africa’s leading online doctor booking and clinic management platform, has announced the launch of “Vezeeta Lab,” a strategic creative hub designed to foster new opportunities, expand services, and boost regional growth across Egypt and Gulf nations, including Saudi Arabia and the UAE. This new hub will focus on adding innovative solutions that enhance the healthcare experience for both patients and providers, solidifying Vezeeta’s role as a digital healthcare pioneer.

As its inaugural move, Vezeeta Lab has signed two significant partnership agreements with Visa, the global payments leader, and NymCard, a top fintech service provider in the region. These partnerships aim to streamline operations and enrich user and doctor experiences by offering efficient, cutting-edge payment solutions. Utilizing advanced financial technologies, Vezeeta seeks to facilitate seamless transactions between patients and healthcare providers, ultimately simplifying appointment bookings and payment processes within the platform.

Alignment with Financial Inclusion and Cashless Economy Goals

Vezeeta’s expansion and innovation in digital payments align with the Egyptian government’s drive for financial inclusion, a cashless economy, and secure electronic payment systems. This alignment is echoed in Vezeeta’s strategy to innovate and adapt to the growing demands of the digital healthcare sector, fostering secure and effective services that transform financial transactions in healthcare.

An Innovation Hub for Digital Healthcare and Fintech

Vezeeta Lab is set to be a research and development powerhouse, committed to discovering new ways to enhance healthcare and financial services. The hub will not only support Vezeeta’s expansion within Egypt but also propel its growth in promising markets like Saudi Arabia, the UAE, Nigeria, Libya, and Iraq. By focusing on both medical providers and fintech, the lab will develop solutions such as D-Circle, a product for medical professionals, and VPay, an innovative payment facility, enabling smooth financial operations through collaborations that drive growth without disrupting day-to-day business.

“We are proud to launch Vezeeta Lab, which will explore innovative avenues to boost our business growth, not only in Egypt but also in emerging regional markets,” said Shukri Asmar, Head of Corporate Development and Vezeeta Lab. “Vezeeta Lab aims to empower the healthcare sector by providing advanced services that respond to our customers’ growing needs.”

Strategic Partnerships to Power Digital Transformation

As part of the new initiative, Vezeeta has teamed up with Visa and NymCard, marking Visa’s first venture in the healthcare sector in Egypt and the Middle East. “We are thrilled to partner with Vezeeta in this pioneering step for Visa within the healthcare sector,” said Malak El Baba, Vice President and General Manager for Visa Egypt. “This partnership aligns with our commitment to accelerating digital transformation. By offering secure, innovative payment solutions, we aim to simplify healthcare access and enhance the user experience for patients and providers alike.”

NymCard also expressed enthusiasm for the collaboration. “Our partnership with Vezeeta represents a strategic step toward transforming financial services in healthcare,” stated Omar Al Moataz, Regional Director of NymCard FinTech Services for Egypt and Africa. “Our expertise in 12 countries enables us to lead this positive shift alongside Vezeeta, using cutting-edge technology to enrich the user experience and strengthen Vezeeta’s capabilities in digital financial services.”

Supporting Small and Medium Enterprises and Fintech Development

The NymCard partnership also aligns with its mission to develop fintech market standards, offering integrated financial services and lending solutions to support small and medium enterprises. Through this robust platform, NymCard aims to empower fintech firms and accelerate digital transformation across the healthcare sector.

About Vezeeta

Vezeeta is the leading e-healthcare platform in the Middle East and Africa, known for its doctor booking services and clinic management software. By enabling patients to search, compare, and book appointments with top-rated healthcare providers, Vezeeta has revolutionized healthcare accessibility in the Arab world. Its clinic management solutions provide a streamlined experience for doctors, allowing them to focus on delivering quality care.

Operating in Egypt, Saudi Arabia, Lebanon, Jordan, Kenya, and Nigeria, Vezeeta has reached over 10 million people in the past 12 years. Through Vezeeta Lab and strategic partnerships, the platform aims to continually innovate and expand its influence in the healthcare industry, delivering solutions that improve lives across the region.

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