Twist Platform Partners with Jumia Egypt to Offer Exclusive Entertainment Services on Twist TV App
Cairo, Egypt – In a strategic move to enhance its digital entertainment services, Twist platform has signed a collaboration agreement with leading e-commerce giant Jumia Egypt. The partnership will make Twist TV’s extensive library of movies, series, and TV programs available to Jumia’s customer base. The agreement was signed by Engineer Ahmed Yahia, CEO of Fintech & Digital Lifestyle at e& Egypt, and Abdellatif Olama, CEO of Jumia Egypt.
This collaboration aligns with Twist platform’s strategy to broaden its reach by offering unique and diverse entertainment services, further positioning Twist TV as a key player in Egypt’s digital entertainment space. The platform boasts over 16,000 hours of content, including Hollywood blockbusters, Arabic and international TV series, documentaries, and children’s programming.
As part of the agreement, Jumia customers will benefit from a free one-month subscription to the Twist TV app. This special offer is extended to those who have made purchases on Jumia within the last three months, added products to their wishlist, viewed any section of the platform, or added items to their Jumia shopping cart.
CEO Statements on the Partnership
Engineer Ahmed Yahia expressed his enthusiasm for the collaboration, stating, “We are thrilled to partner with Jumia to provide their customers access to our vast digital content library through the Twist TV platform. This partnership will not only enhance the entertainment experience for Jumia customers but also strengthen Twist TV’s position as a leader in Egypt’s digital entertainment market.”
Yahia emphasized that the collaboration is a key part of Twist TV’s broader strategy to expand its digital footprint and reach a larger audience across Egypt, adding that the partnership will support sustainable growth in the platform’s service offerings.
Abdellatif Olama, CEO of Jumia Egypt, echoed these sentiments, stating, “We are excited to work with Twist TV to offer our customers a unique and comprehensive shopping experience that now combines e-commerce with premium digital entertainment. At Jumia, we are always focused on providing innovative solutions and added value, and this partnership reflects our commitment to meeting the diverse needs of our customers.”
Olama highlighted the growing importance of digital entertainment in the lives of consumers, noting that this collaboration allows Jumia to deliver a more holistic service that enhances the overall shopping experience.
A Strategic Move for Both Parties
This partnership marks a significant step forward for both Twist and Jumia. Twist TV, launched by e& Egypt, continues to grow its digital presence, while Jumia reinforces its position as a customer-focused platform by offering an enriched shopping and entertainment experience. The integration of Twist TV’s services into Jumia’s ecosystem is expected to attract a broad range of customers, adding value to both platforms.
Through this collaboration, Twist TV aims to solidify its role as Egypt’s premier entertainment hub, while Jumia strengthens its position as a leading e-commerce platform that delivers more than just products – it delivers experiences.