South Africa-based fintech littlefish Partners with Visa to Drive Digital Transformation for MSMEs Across Africa – Fintech News Egypt

Johannesburg, South Africa: Visa has announced a strategic partnership with littlefish, an omni-channel platform that empowers financial institutions by offering a suite of business solutions tailored to support micro, small, and medium-sized enterprises (MSMEs) across Africa. This collaboration aims to streamline both in-store and online digital experiences for MSMEs through advanced business solutions and value-added services.

Despite the global surge in digital payments, a significant proportion of daily transactions in Africa still rely on cash, underscoring the urgent need for accessible digital payment systems, particularly for MSMEs. Through this partnership, Visa and littlefish will offer an innovative, first-of-its-kind solution to banks and financial institutions, helping to drive digital adoption for small businesses throughout the continent.

The littlefish platform will provide merchants with comprehensive payment solutions, including traditional point-of-sale (POS) systems, mobile POS, Tap2Phone, and e-commerce channels. Additionally, it integrates a suite of products and services designed to help businesses streamline operations, extend market reach, and optimize their financial performance.

“This partnership enables us to offer MSMEs a seamless way to enhance their business operations,” said Meagan Rabe, Head of Fintech for Visa, Sub-Saharan Africa. “At Visa, we are excited about creating new opportunities for businesses to leverage technology and innovative solutions. This partnership with littlefish not only simplifies payments but also equips financial institutions with tools to support and grow small businesses in an evolving market.”

Brandon Roberts, Co-Founder and CEO of littlefish, also expressed enthusiasm about the collaboration. “We are thrilled to partner with Visa to revolutionize how small businesses operate. Our partnership will deliver a seamless, cost-effective digital platform that empowers financial institutions to support sustainable growth in the MSME sector. By combining our expertise with Visa’s global reach, we are helping businesses in South Africa and beyond unlock their full potential.”

The partnership will strengthen the value proposition for acquirers by offering powerful, value-added services that fuel growth for small businesses. It also provides a comprehensive solution to optimize business operations, further empowering MSMEs to thrive in the digital age.

With a growing client base in South Africa, including major financial institutions, littlefish has demonstrated its ability to scale and drive digital adoption. The partnership with Visa will now extend its reach across the Central Europe, Middle East, and Africa (CEMEA) region, where financial institutions are already completing integrations with Visa’s CyberSource system. This combined effort will enable the digital transformation of millions of MSMEs, driving growth and enhancing commerce efficiency.

Visa’s CyberSource solution, which will be implemented for both POS and e-commerce transactions, will enhance secure payment processing. Future opportunities for additional offerings, such as lending products, remittance flows, and loyalty programs, are also on the horizon, ensuring MSMEs have access to a comprehensive suite of financial tools to help grow their businesses.

This partnership between Visa and littlefish marks a significant milestone in enabling digital empowerment for MSMEs in Africa and beyond, positioning them for sustainable growth in an increasingly digital world.

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