PayTabs Egypt and Azimut Partner to Revolutionize Digital Payments for Stock Trading in Egypt

Cairo, Egypt – : PayTabs Egypt, a leading payments solutions provider in the MENA region, has announced a strategic partnership with Azimut Egypt, a prominent multinational investment manager. This collaboration marks a significant milestone in Egypt’s financial landscape by enabling Azimut customers to top up their trading accounts and investment funds on the azinvest platform using debit and prepaid cards.

The partnership, approved by the Central Bank of Egypt (CBE), introduces debit and prepaid card acceptance for stock trading, representing a game-changing shift in the digital payments ecosystem for the investment sector in Egypt.

A New Era of Seamless Payments for Investors

This collaboration aims to simplify account funding for investors, enhancing their experience by integrating secure, innovative payment solutions. By bridging the gap between digital payments and investment platforms, PayTabs Egypt and Azimut are setting a benchmark for convenience and efficiency in the investment journey of customers.

Speaking on the partnership, Karim Eyada, General Manager of PayTabs Egypt, said:

“Our partnership with Azimut Egypt is a significant step forward for the Egyptian investment market. By enabling seamless debit and prepaid card payments for stock trading, we are expanding the boundaries of digital payment solutions. At PayTabs Egypt, we are committed to supporting businesses that adopt cutting-edge technology to enhance their customers’ experiences.”

Ahmed Abou El Saad, MBA, CFA, CEO of Azimut Egypt and Head of Regional Asset Management for MENA & Turkey, added:

“We are thrilled to be rewriting the history of the non-banking financial industry with the launch of azinvest. Its fully digital onboarding experience is a breakthrough for the Egyptian investment asset management industry. Partnering with PayTabs Egypt allows us to deliver on our promise of making investments easier and more accessible for our clients, empowering them to achieve their savings and investment goals.”

About PayTabs Egypt

PayTabs Egypt is a joint venture between PayTabs Group and EFG Holding, combining expertise in fintech and financial services to offer innovative digital payment solutions. Since its inception, the company has pioneered seamless payment experiences across industries, including B2B invoicing, QR code payments, and point-of-sale solutions.

PayTabs has gained international recognition for its game-changing products, including the launch of PT Touch, the MENA region’s first soft POS solution, and its unified payments orchestration platform. With a footprint across Saudi Arabia, the UAE, Jordan, Türkiye, and Egypt, PayTabs is committed to driving financial inclusion and simplifying commerce in the region.

About Azimut Egypt

Azimut Egypt, one of the country’s leading asset management companies, has over two decades of experience managing mutual funds and portfolios for a diverse client base. Fully owned by Italy’s Azimut Group, the company boasts more than EGP 17 billion in Assets Under Management (AUM).

The launch of azinvest, Egypt’s first fully digital onboarding investment platform, underscores Azimut’s vision to provide modern and efficient financial solutions. By eliminating the need for in-person visits and manual documentation, azinvest sets a new standard for the investment sector in Egypt.

Looking Ahead

The collaboration between PayTabs Egypt and Azimut reflects the growing synergy between financial technology and traditional investment sectors. With the shared goal of enhancing accessibility and convenience, both companies aim to empower investors to make informed, timely decisions while paving the way for broader adoption of digital payment solutions in the investment domain.

For more information on PayTabs Egypt and Azimut’s groundbreaking partnership, visit: https://site.paytabs.com/en/

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