{"id":3036,"date":"2025-11-19T09:48:08","date_gmt":"2025-11-19T06:48:08","guid":{"rendered":"https:\/\/egypt.fintechnews.media\/?p=3036"},"modified":"2025-11-19T09:48:08","modified_gmt":"2025-11-19T06:48:08","slug":"egypt-post-launches-felousy-as-first-digital-investment-platform-for-funds-in-egypt","status":"publish","type":"post","link":"https:\/\/egypt.fintechnews.media\/?p=3036","title":{"rendered":"Egypt Post launches \u2018Felousy\u2019 as first digital investment platform for funds in Egypt"},"content":{"rendered":"

Egypt – Dalia El-Baz, Chairperson of Egypt Post<\/a>, announced the launch of the \u201cFelousy\u201d application \u2014 the first fully integrated digital platform in Egypt dedicated to investing in investment funds. The platform is operated through PFI Investment Services, a company licensed by the Financial Regulatory Authority and wholly owned by Post for Investment (PFI), the investment arm of Egypt Post.<\/p>\n

\u201cFelousy\u201d is considered one of the largest digital investment platforms in the Middle East in terms of product diversity and the breadth of its partnerships. It is also the first platform in the Egyptian market to enable individuals to invest directly in units of various investment funds via their mobile phones. The app offers a fully digital, user-friendly investment experience, giving investors access to more than 40 investment funds across multiple asset classes, including gold funds, fixed income, equities, Egyptian Exchange index funds, and sector-focused funds such as real estate and technology.<\/p>\n

The announcement was made during Prime Minister Mostafa Madbouly\u2019s visit to Egypt Post\u2019s pavilion at Cairo ICT 2025, accompanied by Amr Talaat, Minister of Communications and Information Technology. They were received by the Chairperson of the Authority, who presented a comprehensive overview of Egypt Post\u2019s latest developments, achievements, and newly launched services at this year\u2019s exhibition.<\/p>\n

El-Baz said Egypt Post\u2019s participation in Cairo ICT 2025 reflects its commitment to supporting the state\u2019s digital transformation and financial inclusion agenda, in addition to strengthening the organisation\u2019s role in providing financial, postal, logistics, and government services in line with international standards.<\/p>\n

She noted that this year\u2019s pavilion showcases several advanced digital solutions and services, including the relaunch of the \u201cEasy Pay\u201d application in cooperation with e-Finance. The app enables citizens to carry out a wide range of financial transactions, such as bill payments, mobile top-ups, university fee payments, and receiving money transfers. The VISA Plus service has also been activated to facilitate international remittances, alongside a customer loyalty programme designed to encourage the use of electronic payments. Microfinance services are being rolled out in partnership with specialised financial institutions to further expand financial inclusion.<\/p>\n

During the tour, the Chairperson briefed the Prime Minister on the launch of Egypt Post\u2019s new shipment-pickup service through smart parcel lockers, \u201cPost Collect\u201d \u2014 introduced for the first time in Egypt \u2014 allowing customers to collect parcels around the clock using a one-time passcode. These parcel stations will be deployed in key locations across the governorates, including shopping centres and metro stations.<\/p>\n

El-Baz affirmed that Egypt Post is moving forward with an ambitious strategy to strengthen its national role and deliver advanced services that meet citizens\u2019 needs while supporting the state\u2019s efforts to accelerate digital transformation and broaden financial inclusion.<\/p>\n\n

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