Sylndr and TRU launch the first Integrated Digital Platform for Car Financing in Egypt

Cylndr and TRU launch the first Integrated Digital Platform for Car Financing in Egypt

Cairo, Egypt Sylndr, Egypt’s leading platform for buying and selling used cars, in collaboration with the TRU App, has announced the launch of “Sylndr Swift Powered by TRU,” the country’s first fully-integrated digital car financing platform. By combining advanced digital application procedures with certified vehicles from Sylndr, the new platform aims to redefine the car buying and financing experience in Egypt.

Key features of “Sylndr Swift Powered by TRU” include:

  • Financing approvals in under 10 minutes
  • Financing up to EGP 5 million
  • Down payments starting at just 20%
  • Flexible payment plans of up to six years

Omar El-Defrawy, Co-Founder and CEO of Sylndr, shared his vision for the new platform, stating: “Sylndr Swift Powered by TRU is a pivotal step for Sylndr. We always aim to provide innovative solutions to our customers and move forward towards the company’s vision of building an integrated platform that meets the needs of consumers in all aspects of cars and mobility. We are very pleased with our partnership with TRU and our shared commitment to developing innovative financing solutions for customers.”

The platform addresses a major gap in Egypt’s automotive sector by offering reliable, fast, and convenient financing solutions, backed by Sylndr’s quality checks and TRU’s flexible payment systems.

Ahmed Saoudi, CEO of Shari Holding and Executive Board Member of TRU App, expressed his enthusiasm for the partnership, saying: “Our goal from our partnership with Sylndr is to facilitate the process of financing cars through a simple and convenient digital experience for those wishing to buy cars. We are proud to cooperate with the Sylndr team, which has succeeded in building a trusted platform for automotive consumers in Egypt. We look forward to providing more unprecedented financing solutions in the near future.”

Looking ahead, Sylndr Swift Powered by TRU plans to expand its offerings to cater to all car buyers, whether for new or used vehicles. This collaboration reflects both companies’ commitment to providing enhanced services that make car financing easier and more accessible.

In addition to financing solutions, Sylndr offers a 90-day warranty on used cars, along with a 7-day return and exchange policy, ensuring customer satisfaction and confidence.

About Sylndr

Founded in 2022, Sylndr is Egypt’s leading platform for buying, selling, and financing used cars. Known for its Guaranteed Sylndr-certified vehicles, the company provides reliable solutions to consumers and is on the path to becoming a comprehensive provider of integrated mobility solutions. Sylndr’s mission is to simplify and enhance the car ownership experience for its customers.

About TRU App

Launched in 2024, the TRU App provides flexible financing solutions tailored to individual needs, including car financing, major purchases, and luxury products. With a focus on simplicity, transparency, and flexible payment plans, the app has quickly gained recognition, earning the “Fastest Growing Financing Application” award from Finance International.

The partnership between Sylndr and TRU App represents a groundbreaking step in Egypt’s automotive and financial sectors, offering a seamless, customer-centric approach to car financing.

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