Cairo, Egypt – Beltone Venture Capital has announced its latest strategic equity investment in LNKO, a pioneering omni-channel direct-to-consumer (D2C) eyewear startup. This investment is part of Beltone Venture Capital’s ongoing expansion strategy across Africa, aimed at supporting transformative businesses with high-growth potential.
Since its inception four years ago, LNKO has rapidly emerged as a leader in the eyewear market, offering stylish and affordably priced eyewear through a fully digitized value chain. With a growing customer base of over 100,000, 10 retail locations in Morocco, and a strong online presence spanning 24 countries, LNKO is revolutionizing the eyewear industry by making fashionable eyewear accessible to a wider audience.
Ali Mokhtar, CEO of Beltone Venture Capital, highlighted the significance of this investment, stating:
“This equity investment in LNKO marks a key milestone in our African expansion strategy. By partnering with LNKO, we’re backing a visionary company with immense growth potential. Their innovative approach to eyewear and commitment to community empowerment align perfectly with our mission to support transformative businesses across the region.”
Maha Bennani, CEO and Co-Founder of LNKO, expressed enthusiasm for the partnership, commenting:
“We’re thrilled to welcome Beltone Venture Capital as our partner in this next phase of growth across Africa. With their strong track record in supporting successful D2C startups, we are confident that this collaboration will accelerate our vision of making high-quality, stylish eyewear accessible to even more people across the continent.”
This strategic investment reinforces Beltone Venture Capital’s commitment to fostering innovation and growth within Africa’s retail and e-commerce ecosystem. As LNKO continues to expand its footprint, this partnership is expected to further enhance the accessibility and affordability of premium eyewear across the region.
